White Leather Advertising

Last fall I noticed that there were ads on the Carter county, TN school buses.  This reminded me of our failed business venture in Senegal.  The medical exchange associates teamed up with our first PFS intern to develop a pioneer business.  They noticed that there was unused advertising space walking all through Thies, Senegal.  The next step was negotiations with the herders and companies. 

Rather than say the business failed I should say that it never started.  Nestles decide not to put their logo on the side of a cow.  They thought that the concept had too much of rural/hick connotation and had a high liability risk.  The herders run their cattle right through large population centers when they head to dry season pasture.   If one of those cows hurt someone it would be bad for the company

I am now seeing cows taking a major role in advertising ( Chick-Fil-A and various milk product companies).  I think that the time is right to resuscitate the business here in the US.  Years ago, red and white Herefords made up the vast majority of beef cattle in the US.  Genius branding changed things to where you will now see Black Angus on those farms.   This is good for my new company. 

I have trademarked, “Black Leather Advertising”.  Many Apps are now offering a dark mode option with light colored letters and graphics on a dark background.  The side of a Black Angus is a perfect dark mode canvas for any kind of ad campaign.  I am looking for business partners especially those that feel gifted in actually putting the advertising logos and advertising copy on the cows.